Market Research and Population Surveys
Conducting focus groups and in-depth interviews
The study of the tracking characteristics of the brand and its position in the market. Such research really helps to maintain the health of the brand, as well as use them when planning strategic steps….
Personal interviews (CATI and PAPI) CATI – when the interviewer during the survey fills in the data on a tablet, laptop or smartphone PAPI – when the interviewer records the received answers on a paper…
Audit of retail outlets for the presence of POS material, its relevance, proper condition and compliance with the shares held in the company. What is POS Audit for? monitor compliance with agreements on the conduct…
The NPS loyalty index is not a reliable financial indicator of the company’s future financial growth. What does a company’s customer loyalty index (NPS) value? how satisfied your customer is after interacting with your company…
Why do you need an attractive company brand? get strategic competitive advantages in the fight for the most sought-after professionals provide increased productivity reduce the cost of labor and the implementation of various programs to…
What tasks for the company solve internal research? strategic and organizational development of the company’s HR strategy personnel reserve formation development of employee performance management system increase employee productivity and the effectiveness of their interaction…
Facilitation is a technique for solving problems and planning in a short time, with a quality result. If Facilitation is carried out for Company Employees: constructive organization of group work, when each participant is involved,…
Often those who are involved in a dispute over business management cannot go to specific actions, refrain from harsh statements. At the same time, they understand that there is the best solution to the issue…
Many managers underestimate the importance of planning any tasks, and then wonder why it took so much time and goals were not achieved. Why not find the extreme? And what to do with employees who…
A unique method of strategic planning is fundamentally different from any known types of planning. During the strategic session, four types of thinking are used, which makes it a flexible version of the best future…
Desk research: are held if the information that needs to be obtained and analyzed is in the public domain allows you to systematize objective data without significant costs In what cases are used desk research?…