Desk study (desk research)

Desk research:

are held if the information that needs to be obtained and analyzed is in the public domain
allows you to systematize objective data without significant costs

In what cases are used desk research?

if rapid assessment is needed and high accuracy of data is not important
if you need to save on research
if preliminary data analysis is needed for further field research

What tasks solves desk research?

competitor analysis (number of players in the market and features of their offers)
free niches in the industry
comparative analysis of market structure, market conditions, demand, opportunities and risks
review of media activity
trend review
development perspective
study of local and foreign experience and market

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