Assessment of the employer’s brand attractiveness (HR-brand)

Why do you need an attractive company brand?

get strategic competitive advantages in the fight for the most sought-after professionals
provide increased productivity
reduce the cost of labor and the implementation of various programs to increase employee loyalty
encourage the best employees to work in your company
The goal - to become the best employer in the industry is one of the strategic for many companies. And before you build your own brand, you need to conduct an ongoing assessment of your employer brand.

Stages of employer brand assessment:

external evaluation
a) How do graduates of specialized universities evaluate the company?

c) evaluation among experienced industry specialists

c) assessment of the attractiveness of your specialists by other companies in related industries

internal assessment
Qualitative research - employee engagement assessment. To be a clearer brand, to cause the right associations, to comply with the desired positioning and value proposition.

a) testing

c) focus groups

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