Brand health indicators tracking performance (BRAND HEALTH TRACKING)

The study of the tracking characteristics of the brand and its position in the market.

Such research really helps to maintain the health of the brand, as well as use them when planning strategic steps.

This marketing research allows you to track the following characteristics:

brand knowledge level
brand awareness level
brand level
brand loyalty level
brand image
perception of brand values
brand perception compared to competitors and other indicators
The study allows you to track the client's path from brand knowledge to use.

How is the research going?

analyze the city or place of presence of the brand in the country
calculate the total population (sample of respondents)
approve ways to get an interview (crowded places, targeted, telephone interview, in-depth)
form the material (questionnaire, cards for knowledge with a hint, spontaneous knowledge, prizes and gifts to respondents)
we conduct a survey and program indicators in an on-line platform for in-depth analysis and combination of data between them

What tasks solves?

measures the level of brand knowledge
determines how popular and popular a brand is
shows the effectiveness of the advertising campaign
identifies true competitors in the mind of the consumer
shows the influence of competitors' marketing activity
helps to point out a marketing strategy